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A Hard Look at “Natural” Boner Pills and the War With the Convenience Stores Selling Them

Looking for a "natural" way to improve your erection? Check out this article for a hard look at the pills being sold for this purpose and the war against the convenience stores selling them.

A Hard Look at “Natural” Boner Pills and the War With the Convenience Stores Selling Them

Sales of so-called “natural” boner pills have skyrocketed in the past few years, as men look for ways to enhance their sex lives without resorting to prescription drugs. But these pills are anything but natural, and their sale is now the subject of a legal battle between the FDA and the convenience stores that sell them.

The pills in question are made of herbs and other natural ingredients, and they’re marketed as safe and effective alternatives to Viagra and other prescription erectile dysfunction drugs. But the FDA says there’s no evidence to support those claims, and that the pills may be dangerous.

The agency has sent warning letters to several convenience store chains, ordering them to stop selling the pills. The stores have refused, and the FDA has now filed lawsuits against them.

The pills are sold under a variety of brand names, including “Rock Hard Weekend,” “Magic Power Coffee,” and “Herbal Ignite.” They’re often marketed as “herbal Viagra” or “natural” sexual enhancement supplements.

But the FDA says there’s nothing natural about them.

“These products are often sold with misleading claims that they are ‘all natural’ or ‘herbal’ alternatives to FDA-approved drugs like Viagra,” says Steven W. Gutman, M.D., director of the FDA’s Office of Regulatory Affairs. “In reality, they are illegal drugs that have not been proven safe or effective.”

The active ingredient in most of these pills is sildenafil, the same ingredient that’s in Viagra. Sildenafil is a prescription drug that’s approved to treat erectile dysfunction. It’s not approved for use in “natural” sexual enhancement supplements.

The FDA has received reports of serious side effects from these pills, including heart attacks, strokes, and sudden death. Some of the pills also contain dangerous ingredients that are not listed on the label.

For example, one brand of “natural” boner pill contains sildenafil, as well as the active ingredient in Viagra. But it also contains a dangerous ingredient called phenolphthalein, which is not approved for use in the United States. Phenolphthalein has been linked to cancer.

Another brand of “natural” pill contains the active ingredient in Viagra, as well as an ingredient called hydroxythiohomosildenafil. That ingredient is similar to sildenafil, but it’s not approved for use in the United States. Hydroxythiohomosildenafil has been linked to low blood pressure, fainting, and strokes.

The FDA is warning consumers not to buy or use these pills. If you’ve already bought them, the agency recommends that you stop taking them and throw them away.

The FDA is also warning convenience store chains that sell these pills that they could face legal action if they don’t stop selling them.

“We will take action against any company that illegally sells these products,” says Dr. Gutman. “We will not allow unscrupulous companies to profit by putting American consumers’ health at risk.”

This video originally aired on the VICE News YouTube channel on August 1, 2019. We liked it and wanted to share with you guys here.

With wild names like “Rhino 69,” “Black Mamba,” and “Mojo Nights,” so-called “natural” sexual enhancement supplements are a fixture behind the counters of bodegas, gas stations, corner stores, and delis across the country.

They’re also at the center of a nationwide legal battle being waged by a Texas supplements company called Outlaw Laboratory.

Since 2017, Outlaw has sent legal letters to small businesses demanding they stop selling the supplements, and pay a settlement of as much as $14,000, or get sued.

And Outlaw has followed through, suing hundreds of stores, as well as several distributors, in at least six states, charging that retailers are selling dangerous and deceptively labeled “natural” sex supplements that may contain illegal pharmaceuticals that the FDA has issued public health notifications over. Outlaw is also claiming that its own sexual enhancement supplement, “TriSteel,” has been damaged by unfair competition.

“I remember seeing these products in liquor stores and just kind of didn’t think anything about it,” Robert Tauler, a lawyer representing Outlaw in many of their cases, told VICE News. “But in reality it’s a national criminal conspiracy taking place in front of everyone’s face.”

But lawyers representing the small businesses say Outlaw’s tactics are nothing more than a shakedown of small businesses.

Lawyer Mark Poe is representing many San Diego stores and is fighting back against Outlaw with a class-action countersuit.

“As we started looking at that demand letter, it became clear to us that the demand letter itself was an instance of mail fraud,” he said. “The demand letter sets forth a number of false statements and then demands money from the stores. That’s fraud. You cannot make fraudulent statements in exchange for demand of money.”

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Video transcription:

These are the rattle pills that our Rhino 200k pills, Black Mamba premium, the Black Panther, a rock-solid erection, no prescription necessary, 100% natural herb, sexual enhancement supplements, you’ve, probably seen them behind counters of bodegas gas stations and liquor stores. If I take this one castle, I can have a boner for seven days. If you assume these pills were snake oil, you might be in. For a surprise, this is effective. The secret ingredients that make some of these pills actually work are just one problem with America’s, largely unregulated, multi-billion dollar dietary supplement industry. In this case, mislabeled sex pills have spurred public health concerns and an alleged conspiracy to defraud small businesses. Vice news took a hard look at a nationwide legal battle. Over dick pills in early 2019 Brooklyn bodega manager, Mook Bell ashabi received a mysterious letter with photos of his corner store. That’s the fondest thought this one they’re, probably the kid inside the letter alleged that shabby was selling a sexual enhancement pill called Rhino 8 that contained an illicit product and if he didn’t pay, nearly $10,000 he’d face a costly court battle, but the notice wasn’t from the government. Rather, it was from a dietary supplement company in Texas called outlaw laboratory. So it sells a variety of vitamins and bodybuilding products. Online companies saying I’m doing damage to them. There’s one small business in New, York, don’t damage to them. We got ourselves, shabih started asking around and realized outlaws actions, weren’t limited to his store or even just New York similar demand. Letters were sent out in at least 12 states and outlawed targeted hundreds of retailers with lawsuits in federal courts across the country. Store owners on the receiving end of this litigation were not happy. If you I, think what they’re doing is criminal ever heard the phrase- litigation extortion, it’s very deceptive. Basically, the shakedown shake some shakedown lawsuit, I, don’t even know how many letters these lawyers sent out but I would not be surprised to fit numbered in the thousands. My understanding is Robert. Aller is the mastermind he’s the one who came up with the suit whenever you are called us comeback? There is a presumption that you are. We have every right to file this lawsuit and I. Think everyone will be better off for it. Robert Towler specializes in dietary supplement litigation for the past year and a half he’s been filing sexual enhancement related cases on behalf of outlaw laboratory. These are some of the examples that we’ve been able to obtain as part of our investigation. You have images of females, apparently in the middle of or orgasm a lot of animal teams. I remember seeing these products and liquor stores kind of didn’t think anything about it, but in reality it’s a national criminal conspiracy taking place in front of everyone’s face turns out: it’s not some ancient herbal secret. That makes some of these pills effective, but instead the power of modern pharmacology there’s basically a black market of people, mislabelling pharmaceuticals, namely sildenafil the active ingredient, viagra and tadalafil the active ingredient, sales labeling them as natural supplements. Ask your doctor. Ask your doctor: ask your doctor about viagra. Drugs like viagra and cialis aren’t available over-the-counter in the United States. The Justice Department has prosecuted people for importing large quantities of erectile dysfunction drugs with the intent of repackaging them as dietary supplements, which can be sold without a prescription. Drugs are regulated by the FDA. There is no process like that for supplements, so people can easily lie label, something a supplement and sell it until they’re caught. You can’t trust a product that claims to be safe or all-natural. Even if the FDA discovers that a supplement might contain drugs, the product will often stay on shelves. The agency will, however, post a public health notice on its website. These have included over 250 warnings about sexual enhancement. Supplements Towler has used these consumer notices as the basis for his legal action, but in these cases, he’s not acting on behalf of victims injured by tainted supplements. Instead, his claims are about false advertising and the money goes to his client outlaw laboratory. Here’s how Tyler’s legal strategy works, outlaw sells what they say is a truly all-natural sexual enhancement supplement. It’s called tri steal, outlaw, says that other dick pills that claim to be unnatural but secretly contain drugs, have taken sales from tri. Steel now outlaw is demanding payment for its alleged loss of sales, but here’s the reason, so many people are mad at Towler and outlaw, rather than going after manufacturers of tainted pills, they largely target small businesses who sold them. Why not go after the distributors, we’ve, probably sued five or six distributors that we’ve been able to trace because they’re involved in criminal conduct? There are a lot harder to find and if we’re ever going to approach some of the bigger players in the industry, we’re going to have to start with those people, we can find those people that we can definitely hold accountable and those are brick-and-mortar. Retailers, Towler’s arguments raised a question. Our retailers also advertisers of every product they display on their shelves and therefore fair targets of false advertising claims. Some retailers, like roy mica, worried that if Tyler gets a court to accept outlaws argument, it will open the door – copycat lawsuits that could target many mainstream products outside the world of dick pills. If the court size a lock company, you’re gonna see a lot of this business closing down, because we have no control of what do you have inside this package as an example of the candy, we don’t know what they put on this product mark posed: San Francisco law, firm, heard about outlaws legal actions and offered to defend a group of 28 stores for free from my understanding, if there’s anything that you’re not supposed to have. Usually they send you alert from like FDA saying you’re not allowed to sell this products like a recall, a recall right and out, like is that’s a company you’ve never heard of before. No, they just send us a lot saying: okay, you can settle or we will take you to court. I hesitate only slightly to use the word scam, but I’ll use it. The scam kind of runs in two phases. First, they send out the demand letter. If the recipients of the demand letter don’t cough up, the couple of grand then outlaw tends to sue them, and then it goes through another round of extorting settlements and if they are settling these for between two thousand and five thousand dollars and they’ve settled, hundreds I suspect it’s probably over a thousand. we’re talking millions of dollars that have been pinched out of these stores a couple grand at a time all of our clients, they’re immigrants English, is not their first language, and so you can imagine that, particularly for that community, when they receive a demand letter from a Los Angeles law, firm, threatening the ruin of their business, unless they cuff up a couple of grand. Unfortunately, most of them have coughed up with a couple of grand I. Don’t know what that guy’s smoking, but I find it really offensive when other lawyers believe that I am attacking immigrants, I’m the child of immigrants myself, and it’s not like I’m going through. Oh, let’s find all the immigrants and, let’s just sue the immigrants, sometimes I even tell some defendants counsel that I’m talking to they should be thanking us because someone else could get injured from these, and in which case their liability would be much greater. Of course, you don’t see it that way, when you’re sued for a court to consider outlaws claims that stores are participating in false advertising, it would need to accept outlaws assertion that these stores are selling mislabeled pharmaceuticals, but it turns out that proving this isn’t easy. It’s not like. There’s a single company making all of these dick pills and filling them with drugs. What actually happens is that the empty packaging for many of the most common sexual enhancement supplements gets purchased online from China. Then the packages get filled by an unknown number of entities. Finally, if the pills show up in stores around the country, and until recently on Amazon and Walmart’s website, to show how easy it is to get into the dick pill business, we ordered a sample of empty Rhino packaging from Alibaba. Now, if we wanted to, we could fill them with oregano or pop rocks or dirt. We could also fill the pills with natural herbal supplements as the labels advertise or pharmaceuticals, both of which are sold on Alibaba. We also bought prefilled pills from two different New York corner stores. The packaging on these products was exactly the same, but when we opened the pills it was evident, there was inconsistency between the contents, colours and textures to know for sure. What’s in any sexual enhancement, product you’d have to test it, but tailor and allied don’t test samples from every store they pursue with legal action. Instead, outlaw largely relies on photos taken by their own investigators to show that a store carried boner pills in packaging, in which the FDA at one point found drugs I, don’t think, there’s a need to test every single product from every single store, because that would be prohibitive. We have to rely on what the FDA has done, but the FDA’s own testing shows that not every sample of products they warned about actually contained drugs. In fact, when the FDA tested two batches of Rhino 7 a supplement on its warning list, the agency found no pharmaceuticals in half of the samples, so it’s entirely possible that some stores, why is suing, never even sold tainted pills, while some judges have allowed outlaws claims to proceed? The company has also suffered some setbacks. In five cases, judges granted stores, motions to dismiss outlaws claims and one judge even said, outlaw appeared to be shaking down. Mom-And-Pop stores, but outlawed doesn’t have to win a trial to make money. All the company needs is a consistent stream of settlements from stores that want to avoid the hassle and expense of court in outlaw is still filing suits against stores. As recently as June 2019, who is outlaw, who runs it. It’s two partners and I: don’t know how many employees they have, but they have several manufacturing entities and supplement entities. They actually have a very good big following online other than that. To be honest with you, I don’t know too much about them. Here are some things we do know about, outlaw laboratory. The company is owned by Texas entrepreneurs, Sean Lynch and Michael, where the pair once co-owned, another company called TF supplements that Lynch founded and we’re joined in 2016 TF supplements had its own history of legal problems with product safety. It’s a popular supplement. That’s supposed to build muscle, I was just trying to get babe. Stephenson tells us his eyes were turning yellow and he constantly suffered from fatigue. The supplements were marketed on the internet by a company in Galveston called TF supplements. At one point, TF supplements settled the lawsuit for selling a product that caused a bunch of people, liver damage right. Thank you. Jeff is a retailer, so they they carry products from different people that, and in this particular case, similar to the retailer’s correct that are a corner store that they’re correct. Suing legal action against now correct in court filings TF denied wrongdoing in the liver damage case, but this wasn’t their only questionable product TF appears to have sold the same kinds of sexual enhancement, products that his owners are now suing other retailers for carrying. Sometimes these products were listed as in Dok on the TF website. For almost a year after the FDA warnings were issued during this time in the fall of 2016 TF school owners lodged outlaw laboratory their own line of supplements, which brings us finally to try. Steel outlaws own sexual enhancement, supplement tri. Steel is a natural male enhancement. Product I know that their product is sold in all 50 states and that’s pretty much it. It’s told in brick-and-mortar stores in all 50 states, I, don’t think it’s sold in breaking mortar stores stores at all I’m, not sure that it is in filings outlaw said they started: selling tri steel in October 2016, but they’ve given contradictory statements on where it was available. At some points they said try steel was sold in retail stores, but in different court documents outlets that the pills were only available through their website. The first record we could find of tri Steel’s existence online was from October 2017 two months. Prior to this, the company was collecting evidence against stores in California and two months after tri steel appeared on Google, a law was sending demand letters, saying stores could be held liable for four years worth of damages. So, to recap, as far as we can tell outlaw started preparing for legal actions against retailers before try, steel was even available online. Just months later, the company started demanding money, the outlaw cases weren’t Tyler’s, first sexual enhancement lawsuits previously he used a similar legal strategy on behalf of a product called powerful desire. That supplement was made by a company that came into existence just over a month before it started filing suits against adult novelty stores, selling dick pills, a fact that led defendants to allege in court that the company was formed for the purpose of filing lawsuits. Towler eventually stopped filing claims on behalf of powerful desire and started working for, outlaw laboratory which had launched over a year earlier. Neither outlaw nor powerful desires owners responded to questions about how quickly they started filing suits after their own products became available. Towler did say that outlaws owners knew the producers of powerful desire and that Allah had taken over powerful desires. Legal claims using their product. Try, steel, we suspect, outlaws, try steal product was created for the sole purpose of fostering this litigation against against the stores in an email. Tyler said pose allegation was demonstrably false, but he didn’t provide documentation showing that try. Steel was sold before outlaw began, investigating stores, poe, isn’t just defending his clients. He’s made outlaws a defendant in a counter suit, on behalf of stores targeted by outlaw and the judge in the case that he found pose argument that outlaw could be extorting stores convincing enough to proceed. Poe is now arguing that any store who received a similar demand letter from out lot should be represented in the suit we concluded. Outlaw laboratories was in fact violating the federal statute, the RICO statute engaging basically in a scheme of mail firm, neither of Outlaws owners agreed to appear for an interview citing concerns for their safety in an email. An outlaw representative said its owners had sold TF supplements, calm in 2018 and would not comment on their marketing and sales strategies for tri steel or how much they’d made from settlements they also described the store owners outlaw is suing as criminals who don’t care about public safety if their real goal is to prevent the sale of these products to protect the public health they’re going about it. In the least effective, but mind you, the most profitable way is outlaw paying you hourly, or do you get a percentage of of settlements? I can’t answer that. Okay, that’s a privilege, so you can’t say if the more settlements you get the more you’re paid correct while Tyler is the lawyer listed on at laws, initial federal lawsuits over time, the company has worked with different firms across the country. In the case of shabby store in New York, the demand letter came from a firm called Josh P Mooney pop psych in an email Tyler said he wasn’t involved with Outlaws legal activities in New York, but the return address on the demand letter sent to shabby store in Brooklyn was taller firm in Los, Angeles, Josh, P, Mooney politic didn’t respond to a request for comment and in an email taller said. It was news to him that his firm appeared on the envelope. What do you want to say to the people who are bringing this against you? It’s wrong. It’s really office, while Poe is defending the San Diego stores for free, if he wins the class-action suit against outlaw his firm would receive 20% of the settlement. Could you get very very rich if this goes your way? No just because if we get a huge judgment against outlook, they’re gonna disappear claim bankruptcy. They are likely to get away with it, at least to the extent they’ve gotten away with it. Thus far, our goal is just to put a stop to it. You.

What users commented:

That lawyer guy is a SLEAZE bag. The company OUTLAW is acting like a criminal racket

A “hard” look.
I see what you did there,VICE

the true hero is the lawyer defending the shop for free. Protecting shops from many locations cost tons of resources and hours of work. And hes getting no pay for it

What? A well researched, well edited and overall really well made video, actually shedding light on unethical and illegal practises? Hell yeah vice, keep it up.

Hopefully this can spark the fire to a reform in the supplements world. I’ve seen many “proprietary blend” supplements that claim are 100% natural, or even banned substance free.

Outlaw labratory? Kind of ironic they go to court like that with their name

I agree with them. It is a shakedown of small businesses/mom and pop stores and don’t have the balls to go after the actual companies producing them. Btw, if you can’t compete with your competition, run and cry to the government.

I used to do traveling sales and this is true. It’s pretty much over the counter Viagra (the store owners know what’s in them). The stores would hide kratom and CBD under the counter and have these right out in the open. I would tell the owners to be careful carrying something like that because someone with blood pressure issues could buy it and die thinking it’s natural. They didn’t care. So yes the stores are responsible for what they order and put on the shelves. They would say out loud they don’t care about the customers they just want their money. Be mindful of what you buy they’ll tell you everything is great and it works and if they know you have money they will double or triple the price of a product. Also watch your change. They short people all the time because they know nobody counts their change. Some places where I even live have been caught double charging cards and pocketing the money. Also alot of them do sell lucies, run tabs, double charge by the projects, and let you but alcohol food stamps. They just have to know you. Lol. The FDA should be the ones doing this not this guy. But their too busy trying to ban natural products

I LOVE that Vice has so many of these short docs about all sorts of obscure fascinating topics. Keeps me informed while being a great YouTube black hole to fall into.

Of the best reviews that I have seen on best male enhancement pills over the counter , the information given on the topic discussed is very good step by step and detail by detail that make you get good knowledge about it I hope you continue to upload more here a new subscriber <3

A genuinely good bit of journalism. Good work Vice.

No way is that dude real. He’s like a comic book villain

OutLaw is definitely not clean in this, incredibly shady practice to try and bring small businesses to court

Its good to know Vice still makes good videos once in a while

Finally tackling real issues! Thank you vice

Sounds like a scummy lawyer and a scummy “natural supplement” company have been extorting small business owners. I think perhaps the company should be facing a LOT of their own lawsuits soon!

If the law firm really cared about safety, they should have just sent a cease and desist letter to the stores and not fines.

I just went on Outlaw’s website. The product in question is still there. It sells for $24.95. 6 tablets a bottle. 4 ingredients. Sounds like what was talked about in here-this product is more like bait for shakedowns. Almost sounds like a form of money laundering as well as a form of extortion. And a lawyer in “dietary supplement litigation”? I didn’t know that was a thing. I get it. But wow…they think of everything, huh?

every once in a while you guys make a video that reminds me you do sometimes put effort in. good reporting.

Jesus now this is what you call investigative journalism. Amazing work.